OUR APPROACH
The obvious problem
is rarely the whole problem.
We don't start with a predetermined answer. We look at what's happening, follow the problem across the organisation and work out what actually needs to change.
FOLLOW THE PROBLEM
A complaint is rarely
just a complaint.
What people experience on the surface can be the result of something happening much deeper inside an organisation. So rather than jumping straight to a solution, we follow the problem and look at what might actually be causing it.
THE FOREST FRAMEWORK
Enough structure to move forward. Enough freedom to find something better.
Complex problems need structure, but they rarely unfold in a straight line. The Forest Framework gives us a clear way to investigate, rethink and solve a problem without forcing every project through the same predetermined process.
ORIENT
ONE
Understand where we are.
TWO
TRACE
Follow what's really happening.
THREE
REFRAME
Question the problem we've been given.
FOUR
SHAPE
Turn understanding into possibilities.
FIVE
MAKE
Turn the thinking into something useful.
WE USE A FRAMEWORK, NOT A FORMULA.
Good method creates direction. Great thinking knows when to change course.
HOW WE WORK
Close to the problem. Close to the people solving it
WORK WITH, NOT AROUND
We work closely with the people who understand the organisation, bringing different perspectives together rather than disappearing to develop the answer in isolation.
KEEP THE WORK MOVING
We share thinking as it develops, make decisions when there's enough evidence and avoid unnecessary layers of meetings, process and documentation.
USE WHAT'S ALREADY THERE
We start with what you already know — existing insight, feedback, data, previous work and the knowledge sitting inside your teams — before deciding what else we need.
MAKE IT USEFUL
The work should leave you with something you can actually use — clearer decisions, practical recommendations, better journeys, communications, processes, tools or plans.
GOOD PROBLEMS NEED BOLD THINKING.
BOLD THINKING NEEDS BETTER COLLABORATION.
START A CONVERSATION
Have a problem worth thinking differently about?
Whether you’re planning a new project, improving an existing service or looking for specialist support within a larger programme, we’d like to hear what you’re working on
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